Kath Dawson, former Digital Agency owner, with friends

Talk to Kath about Digital Marketing Strategy & Implemention
Delivering Actionable Digital Marketing Strategies, Training & Support

Kath Dawson, former Digital Agency owner, with friends

Talk to Kath about Digital Marketing Strategy & Implemention

Delivering actionable insights with measurable results

An actionable Digital Marketing Strategy is an essential roadmap for success online. I can help agencies fill a resource gap to lead a project or help business leaders to establish a path for their team to follow.

Content marketing is a mix of traditional marketing principles and modern digital promotion tactics that get you noticed by your target audience. Its 20% content and 80% promotion so with the right content reaching the right people we can create a winning strategy.

Your audience is online and they have a voice, be part of their conversation through effective use of social media channels. Develop relationships, engage in an authentic way and build your tribe of brand advocates who will do your marketing for you.

Through monitoring and improving customer journeys it is possible to convert more of the traffic on your site wherever it comes from. Implementing best practice and conducting user tests, which captures visitor behaviour on video, provides data for continuous improvement and increased conversions.

By capturing the right data along key points of interaction with your website you can attribute cause and effect for your marketing campaigns. I apply years of experience to interpreting data and producing actionable insights. This includes creating reports that makes sense to senior managers & practitioners.

I save you time by using the right tools for the job which match your budget and resources available to maximise the return. I implement effective processes that deliver results and provide training and ongoing support for your teams and the board.

Explore our Services

Take a look at how we can help, from creating a digital marketing strategy to delivering operational tactics you’re in good hands.

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See how we think by reading some of our posts about the topic we have been passionate about for over a decade.

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Kath is a highly talented and delivery focused digital marketeer. Kath has worked with us on a strategic level but brings a very targeted approach and niche skills which she is happy to scale up or tone down depending on client need. She brings a positive approach and collaborative nature to all her work – Kath has quickly become a valued member of our team.

Natasha McKenzie, Director, Estrella Green