A well researched and planned digital marketing strategy provides a road map for success. From here tactical actions can be implemented and measured for success.
Digital Marketing Strategy Consultancy, Strategic & Tactical Planning and Technical Search Engine Optimisation (SEO)
❖ UNDERSTANDING BUSINESS OBJECTIVES FOR ONLINE SUCCESS
Before creating a bespoke digital marketing strategy or tactical plan it’s imperative to clearly understand the company’s business objectives. Having worked with businesses large and small over 13 years running an agency I am familiar with senior management priorities for a wide range of B2B, media and eCommerce sites. Establishing the right KPIs and measures of success allows us to monitor progress and maintain focus.
❖ SEO AUDIT & STRATEGIC PERFORMANCE REVIEW
This process uncovers issues that can often be rectified with one off fixes and it also sets a baseline from which improvement can be measured. It involves assessing how Google ‘sees’ a website in terms of search engine indexing and on-page optimisation. By also looking at the channels that drive traffic I create a bespoke strategic plan that prioritises tactical activities based on resources available, costs and business objectives.
❖ BACK LINK AUDIT ESTABLISHES YOUR SITE’S COMPETITIVENESS
Links into your website are an important factor that Google uses to determine where your site should rank. Links help to determine the authority or weight of your website in relation to other websites you are competing with. This audit identifies how “healthy” your back link profile is and what needs to be done to improve it.
❖ SOCIAL MEDIA AUDIT TO DETERMINE YOUR REACH & CURRENT COMMUNITY ENGAGEMENT
Using appropriate social channels to nurture your audience is essential because your audience will be using at least some social channels to engage with your competitors. This audit involves evaluating how effectively social channels are being used for engagement and promotion as well as how effectively performance of the channels is being measured.
❖ COMPETITOR REVIEW TO KNOW EXACTLY WHAT YOU ARE UP AGAINST
A competitor review assesses what your site is up against online and what needs to be done to out rank your competition and improve conversions.
Our strategic approach that gets results
Key aspects of our digital marketing strategy
Auditing the current situation gives a benchmark from which you can measure success. Researching opportunities and competitors allows you to see what is possible to achieve.
Efficient planning takes into consideration resources available, costs and timelines. There is little point creating a plan that is unrealistic in terms of delivery.
Each strategic objective will have a set of tactical actions that combine to achieve success. This is the who will do what by when in order to deliver on the plan.