Know your audience and create content they will love, that answers all of their questions before they even know they have the questions. Make it look great on mobile as well as a desktop and don’t forget to make it easy to share!
Content Marketing Strategy, Audience Persona Development and Creative Campaign Execution
Key aspects of our content marketing strategy
You need to understand what motivates your audience behaviour. What are their pain points and needs that you can address with your content? Creating audience personas helps to focus on the ‘what’s the point’ and ‘who cares’ aspect of content creation.
Once you know who you are creating content for and what you want that content to achieve in terms of digital marketing performance then you can start planning. Plan the promotion before you start creating the content so you can ensure its as appealing and desired as you think it is.
Repurposing content saves time and is just plain sensible! Not everyone consumes content in the same format, some people like videos, some like images, some like to scan bullet lists and some like to get down and dirty with the detail. Satisfy them all and you’ll have a wealth of promotional opportunities to boot!