Digital marketing services are offered by Kath Dawson, MBA, an experienced professional who has built up a successful digital marketing agency from 2 to 50 people before selling it in 2015.
- Understanding business objectives for online success
- SEO audit & strategic performance review
- Back link audit establishes your site’s competitiveness
- Social Media Audit to determin your reach & current community engagement
- Focus on audience and persona development
- Effective content marketing & editorial planning
- Repurposing content to get more traffic
- Identifying influencers and reaching out
- Blogger engagement
- Using social channels to develop brand advocates & leverage reach
- Paid media advertising
- Monitoring and improving customer journeys
- User testing
- Best practice implementation
- A/B split testing & multivariate testing
- Measuring success for continuous improvement
- UTM tracking for campaigns & smart analytics
- Interpreting data and producing actionable insights
- Reporting that makes sense to senior managers & practitioners
- Using the right tools for the job
- Effective processes that deliver results
- Training & Support for teams & the board